Retailers: In-Store Digital ROI : 10% to 40% Increase In-Store Sales
In-Store Digital ROI : 10% to 40% Increase In Store Sales Sapient Nitro, a leading digital commerce consulting company has written a report Insights 2013. This report, over offers compelling and...
View ArticleGlobal Marketing Struggles: Chief Marketing Officers’ Report
The world has changed. Retail Enterprise Marketing is differenttoday, for most Chief Marketing Officers , than when careers were started. Digital technologies and the new global customer force...
View ArticleTaxonomy: What is it in the scheme of Master Data Management
Taxonomy is a hierarchical list of controlled terms, defined and approved by the business, that supports management, classification, delivery and retrieval of content. The content model determines...
View ArticleSelecting an MDM: An Evaluation Process
Hi, I am slicing up the complex MDM evaluation process into 3 phases. First Define the business problem, second Rapid Assessment and Initial Recommendation, third Scenario Based Evaluations. Today I...
View ArticleMDM Evaluation Process: Stage 2
Hi, this is phase 2 of how to evaluate an MDM solution. Please see below: Rapid Assessment and First Recommendation Key Objectives: Fast uptake on package capabilities mapped to business needs. Build...
View ArticleMDM Solution Search: Step 3 Use Based Evaluation
This is Step 3 in my suggested evaluation process. Please see previous posts for Step 1 and Step 2. Use Case Evaluation Define business Scenario’s or Use Cases to use in MDM package evaluation. Do...
View ArticleMaster Data Management Solution Evaluation
I posted 3 suggested steps to a successful MDM solution evaluation. And I have been helping prospects with this process for several years now. Here are a few tips from a sales professional. Be as...
View ArticleGood Information about master data management
A good article about master data management effects across an enterprise is posted here: “Gartner: Master Data Management and Assured Business Outcomes….” Filed under: Master Data Management, MDM for...
View ArticleA New MDM Perspective in Small, Medium Enterprises
I am seeing a trend across enterprises, both large and small. Across manufacturers, distributors, retailers and etailers. This trend as is a new mind set and the gravity of adopting Master Data...
View ArticleMaster Data Management: Assured Business Results.
Hi, I got this from a good MDM, though high level, blog. The comment about Big Data is interesting. After all, organizing, classifying, cleansing big data is a MDM strength. Improve service levels....
View ArticleRetailers: What do great Retailers do?
Terrific post about success in retail can be found here: http://wp.me/p38pt7-1g Filed under: MDM for Products
View ArticleHow to enable Retail Endless Aisle
I am working a project now with stated objectives to enable endless aisle. This brick and mortar stalwart retailer seeks to expand categories and products to sell using current customer goodwill and A...
View ArticleLong Tail Strategies and Supply Chain
Excellent article about how long tail strategies and the supply chain can work together: http://www.inboundlogistics.com/cms/article/successfully-managing-long-tail-inventories/ Filed under: digital...
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