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Retailers: In-Store Digital ROI : 10% to 40% Increase In-Store Sales

In-Store Digital ROI : 10% to 40% Increase In Store Sales Sapient Nitro, a leading digital commerce consulting company has written a report Insights 2013. This report, over offers compelling and...

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Global Marketing Struggles: Chief Marketing Officers’ Report

The world has changed. Retail Enterprise Marketing is differenttoday, for most Chief Marketing Officers , than when careers were started. Digital technologies and the new global customer force...

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Taxonomy: What is it in the scheme of Master Data Management

Taxonomy is a hierarchical list of controlled terms, defined and approved by the business, that supports management, classification, delivery and retrieval of content.  The content model determines...

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Selecting an MDM: An Evaluation Process

Hi, I am slicing up the complex MDM evaluation process into 3 phases. First Define the business problem, second Rapid Assessment and Initial Recommendation, third Scenario Based Evaluations. Today I...

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MDM Evaluation Process: Stage 2

Hi, this is phase 2 of how to evaluate an MDM solution. Please see below: Rapid Assessment and First Recommendation Key Objectives: Fast uptake on package capabilities mapped to business needs. Build...

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MDM Solution Search: Step 3 Use Based Evaluation

This is Step 3 in my suggested evaluation process. Please see previous posts for Step 1 and Step 2. Use Case Evaluation Define business Scenario’s or Use Cases to use in MDM package evaluation. Do...

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Master Data Management Solution Evaluation

I posted 3 suggested steps to a successful MDM solution evaluation. And I have been helping prospects with this process for several years now. Here are a few tips from a sales professional. Be as...

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Good Information about master data management

A good article about master data management effects across an enterprise is posted here: “Gartner: Master Data Management and Assured Business Outcomes….” Filed under: Master Data Management, MDM for...

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A New MDM Perspective in Small, Medium Enterprises

I am seeing a trend across enterprises, both large and small. Across manufacturers, distributors, retailers and etailers. This trend as is a new mind set and the gravity of adopting Master Data...

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Master Data Management: Assured Business Results.

Hi, I got this from a good MDM, though high level, blog. The comment about Big Data is interesting. After all, organizing, classifying, cleansing big data is a MDM strength. Improve service levels....

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Retailers: What do great Retailers do?

Terrific post about success in retail can be found here: http://wp.me/p38pt7-1g Filed under: MDM for Products

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How to enable Retail Endless Aisle

I am working a project now with stated objectives to enable endless aisle. This brick and mortar stalwart retailer seeks to expand categories and products to sell using current customer goodwill and A...

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Long Tail Strategies and Supply Chain

Excellent article about how long tail strategies and the supply chain can work together: http://www.inboundlogistics.com/cms/article/successfully-managing-long-tail-inventories/ Filed under: digital...

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